Connecting Danea Easyfatt to your e-commerce: what to align before automating

Danea Easyfatt is the ERP I run into most often in Italian SMBs that sell online. It has connectors for the common e-commerce platforms, and in theory you just configure them. In practice, when I arrived at EcoToGo the link already existed and the data was wrong anyway. This piece is about what I had to align before the automation was worth anything.

Decide where the truth lives

First question, always: if the price in Danea and the one in the shop differ, who's right? If nobody can answer, the connector will only spread the error faster. For EcoToGo the rule is that the ERP owns master data, prices and stock; the shop owns descriptions, photos and everything needed to sell. Written in a shared document, not in one person's head.

Item codes

This is where everything breaks. The same product with one code in Danea, another in the shop because "we uploaded it earlier", a third on the supplier's price list. The connector matches by code: if they don't line up, it creates duplicates or skips rows silently. I spent the first weeks matching codes one by one, and setting the rule that from then on a product is born in the ERP and only afterwards appears online.

Variants and units of measure

Packaging sells by the piece, by the pack, by the case. Danea handles that, so does the shop, but they only agree if you decide once and for all what the base unit is and how it multiplies. Same for variants (size, color, material): either they're separate items in both systems, or variants in both. Half and half doesn't work.

Stock

If the ERP doesn't know what's in the warehouse, neither will the shop. Sounds obvious, but in many SMBs goods are booked in weeks later. The connector can sync every hour, but it syncs a wrong number. The work here isn't technical: it's agreeing on who books goods in and when.

Only then: automation

With the data aligned, automation makes sense. For EcoToGo a daily script now picks up orders and sends them to logistics, documents included, and between ERP and shop there are integrations where there used to be copy and paste. It isn't AI, and it doesn't need to be. It's ordinary software that takes a repetitive job off someone's desk.

We're also evaluating a move to Odoo as the new ERP. The work done on the data isn't wasted: a new ERP with dirty data is the same problem with a different interface.

Got Danea and a shop that don't talk, or talk badly? Book 30 minutes: we'll look together at where the chain breaks.